Art Direction | Design

Autotrader | "PSA" TVC :60

Every year, cars go without drivers. It's really sad. We needed to get the word out about how people can make a difference by saving cars on Autotrader.

The campaign resulted in the highest-ever mobile traffic for the brand with 677k mobile sessions and 2.5 million page views. More importantly, 40% more cars were saved on Autotrader from the previous year - a step in the right direction for cars in need.


Can you spot me?