Art Direction | Design
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Autotrader | Speed4Need

Autotrader sponsors NASCAR drivers Joey Logano and Brad Keselowski. To leverage this partnership, we put them in a heads up competition to raise money for their charitable foundations. The campaign rolled out across Autotrader's social channels as well as each driver's and raised over $10,000 dollars for each organization.

It's like Mario Party, with champagne and gasoline.