To celebrate the upcoming release of Jim Root’s signature guitar with Charvel we wanted to do it in the most slipknot feeling way possible. Lots of fire, breaking whatever we could, dark graphics, and energy. Introducing the Jim Root Signature Pro-Mod SAN DIMAS.
Charvel | Jim Root Signature Guitar
Director - Dom Cooley
DP/Editor - Dean Aguirre
Talent - Jim Root (Slipknot)
Charvel | Jim Root - Teaser
Charvel | Jim Root - Reel 1
Charvel | Jim Root - Reel 2
Digital Key Art
Created these designs to be used as part of the projection footage in the main video based on Jim’s band number in Slipknot.
Lifestyle & Product Photography
Photographer - Dom Cooley