Sports retailer Eastbay believes that winners aren’t created on game day, but, rather, in the hours, weeks, months, and years they spend preparing for it. We brought this brand purpose to life with Preparation Nation, a multisport online platform for high school athletes to share how their teams “Prepare to Win.”
At its core, Preparation Nation is a highly interactive website showcasing the unique training methods used by elite high school teams all across the country. To inspire submissions, we also worked with some of the most talented athletes of the NFL & NBA which showed our target how they prepare to win. Along with all our featured videos and drills, robust digital and social activations were all anchored around our tagline, “Prepare to Win.”
I contributed to this campaign as a designer and also ran the social account for the campaign as a Jr. AD.