Polished is premium skincare from Ryan Seacrest and Dr. Lancer. It's science and Hollywood neatly put into a bottle for mass consumption. Surprisingly, most men don't take care of themselves. So we developed a branding campaign that positioned the product and its users as "Nothing Standard," turning a skincare line into a lifestyle choice for men who won't accept average.
Polished helps remind men what counts. No, it's not what's on the inside.