Challenge:

Capture the essence of a golfer's "pure iron shot" – a highly subjective feeling – and translate it into a compelling video series and marketing campaign.

Solution:

• Crafted a narrative visual style: Leveraged Wes Anderson's distinct aesthetic from "The Royal Tenenbaums" to create a visually cohesive and memorable campaign across video and marketing materials.

• Lead Designer: Ensured consistent application of the visual style across all campaign elements. (Digital Media Buys, Titleist.com, Social, etc.)

Check out the full campaign video below!