The TaylorMade TP5 and TP5x and two of the most advanced golf balls ever made. They essentially crush the competition in every way. The only problem is that most golfers have played the other guys since forever. In a game of small edges, the work needed to convince golfers that our grass was greener (sorry, had to).
So we just said the truth: We don't make the #1 ball in golf. We make the one that beats it.