Sean Jackson
Creative Director - Art Director
Challenge:
Capture the essence of a golfer's "pure iron shot" – a highly subjective feeling – and translate it into a compelling video series and marketing campaign.
Solution:
• Crafted a narrative visual style: Leveraged Wes Anderson's distinct aesthetic from "The Royal Tenenbaums" to create a visually cohesive and memorable campaign across video and marketing materials.
• Lead Designer: Ensured consistent application of the visual style across all campaign elements. (Digital Media Buys, Titleist.com, Social, etc.)
Check out the full campaign video below!